At the same time, history often judges badly those who followed orders and played by the rules. History tells us time and again that yesterday’s rebels and rule-breakers become today’s heroes and tomorrow’s legends.
That’s why I want to talk about rule-breaking.
The creative industries, and advertising and marketing in particular has to choose whether it wants to be the signature on humanity’s suicide note, or part of its wake-up call. We have to decide whether we’re part of the problem or part of the solution. Take one look at our current leadership, and the alternative, and tell me you disagree. As the march of the machines threatens mass redundancy, and a backdrop of almost guaranteed ecological disaster can’t seem to wean us off our addiction to consumerism, the hard truth is that no one is coming to save you. I believe in pirates, I believe in their principles, I believe in their manifesto, and I believe that now more than ever, you and me both need some new rules when it comes to doing things differently.Īre you, like me, beginning to realise that the idea that Technology Will Save Us is looking like an increasingly undercooked and oversold promise?Īs incomes fall and inequality rises.
It also partly explains the fact that I’ve just published a book called Be More Pirate. And now it’s informing my message to creatives everywhere. Here, in the run up to his talk at Nicer Tuesdays later this month, he tells us why, as inequality rises, we all need to re-learn how to break the rules.Īs far back as I can remember, I always wanted to be a pirate.Ī pirate state of mind has been the underlying ethos of the last twenty years of my creative career founding and running Don’t Panic and then Livity. The founder of Don’t Panic and multi-award-winning youth marketing agency Livity Sam Conniff Allende has always believed in doing business a bit differently.
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